| IBM eCulture:
Vespa Co-Marketimg
|
Goal
- To associate IBM Brand with cool factor of Vespa
Secondary Goal - Drive Traffic to partner site.
Showcase IBM technology in a fun way
Banner Placed on Consumer and Technology Trades
87 % interaction rate with banner
Banner automatically takes you to Vespa site
Launches Interstitial above Vespa site.
Won the Grand Clio in 1999 | MORE
| |
IBM Kasparov Vs. DeepBlue
|
In 1996, IBM's Deep Blue
Supercomputer played a fascinating match with the reigning World Chess
Champion, Garry Kasparov. The event was captured live only on this
Web site, where over 36 million chess and computing fans tuned in
to witness the event in real-time. Being the early days of the internet
boom, all the software was custom and we had less then four weeks
to complete the site. |
| www.BritneySpears.com
|
The Britney Spears Web
site needed a fresh image to convey that Britney was all grown up.
To do this, the site would:
• Present Britney in a more mature light.
• Maintain a strong sense of community for Britney fans.
• Promote sales and increase merchandise revenue. |
www.KissOnline.com
|
The Kiss Online web site
need to be redesigned to co-inside with the Kiss Farewell Tour. Also
the merchandising and e-commerce components need to be redesigned
and integrated into a centralized e-commerce architecture. A full
time team was put into place to manage editorial and content changes |
Ford Motor Company
|
Developed multiple projects
to meet Fords goals of customer retention and centralizing all their
technology development. Migrate site to centralized hosting environment.
Total site redesign, developed CMS, centralized e-commerce solution
across all Ford companies and divisions, CRM web site for all ford
owners, SWAG web site, brand management system. |
American Express
|
American Express wanted
to put their Small Business Clients on-line. Built system to give
live, Statement Balances, Payments, past statement, Available credit,
and allow CFO's to control employee expenses. |
AOL
|
Multiple
Projects:America Online - Version 3.0 Brand,
America Online - Games Channel, America Online - Developers Studio,
America Online - Prime Host |
Toys 'R' Us
|
Built initial site for
Toys 'R' Us. Which included quizzes, articles, and games for The Daily
Dose, TRU's daily-content online kids' webzine, and e-commerce solution.
Built in store Kiosk gift registration system tied to central company
wide distributed data base. This system also tied in with the companies
inventory and fulfillment systems. |
GTE
|
Built first online provisioning
system for wireless sales, online statement review, and bill payment.
The system had over 120,000 different rules based on market situations
with a total of over 500,000 SKU's. Built and maintained GTE SuperPages
Web site. Managed development of Corporate Web site. and architected
CMS. |
Signatures Network
FanFire
|
Centralized e-commerce
and fulfillment systems, tied into inventory, and tour management
system. Built flexible catalog system that can be integrated into
individual celebrity sites, using the sites look and feel. |
NYC Public Theater
Bing on da Noise bring on the Funk Live Event
|
The first live cyber cast
of a Broad Way Musical Opening Night. Had live broadcast from the
Theater and after party. Live Fan Chat Rooms, Live Chats with celebrities,
ticket and merchandising sales, VRML tours, and an interactive playbill.
With live commentary from the cast and crew. |
Waterhouse Securities
|
Built first large scale
online trading site for consumers. Included realtime quotes, real
time transactions, account balances, purchase and sales history. profit
and loss indexes, and financial research. |
 |
Redesigned Audiopoint's
concept site into a powerful marketing tool to attract investors and
encourage sales of their powerful voice portal application to consumer
service industries. In the Internet Strategy Analysis, Recommended
that Audiopoint break the site into two components, based upon need:
(1) the corporate site for high-level information and (2) MyAudiopoint,
a branded "microsite" so users could test voice portal services
firsthand [more] |
